To see her hands in action, creating her hand-letters or a watercolor painting of a succulent is to be a bit mesmerized by Jennifer Walker.
Her Instagram account is full of time-lapsed videos of her creations. It is a glimpse into the world of a creative artist – someone inspired by words, color and beauty. It’s not hard to see why we like to work with professional artist Jennifer Walker. She created the Two Roads Communications logo and is a partner in providing clients with logo and artwork that is both unique and artistic.
“I create something every day just to make sure I’m constantly practicing my skill,” said Jennifer, who runs her studio out of her home so she can be with her three children. “I view my art like a muscle. If it’s never used, over time it gets weak. If it gets stretched and worked, I become more confident in my practice.”
Creating art is an outlet for Walker as much as a profession. Her work centers largely around hand-lettering and sketching words or what she calls “doodles.” She takes notes during church on Sunday’s on a sketchbook page that ends up looking like a ready-to-frame poster.
She is also a watercolor artist.
“I have a lot of different sources of inspiration for my art. I follow a lot of fellow hand-letterers, watercolor artists, and designers,” Jennifer said of her sketching. “It started with trying to mimic what I like, and now I have several types of fonts that I’ve discovered I’m good at and describe my simplistic style. It’s taken time to develop my specific style, and it’s a continuing work in progress to have my voice.”
When working with others, her creative process is one that begins with a conversation.
“When I get a new project (more specifically a logo or large art piece), I like to meet with the person or talk on the phone. I want to know exactly what they are looking for right at the beginning, and how my style will work with what they are needing,” Walker said. “If they have it, I ask for colors they prefer and pictures of things they have seen that they like. This helps me narrow down whether it’s minimalistic, elegant, florals, black and white, typography, etc.
“From there I look for inspiration and sketch a few options and send a few sketch ideas to make sure we are on the same page and going in the right direction as far as fonts and layouts. If it’s an artistic piece, I will pencil out a sketch and do the same. From there I’m able to narrow down the specific direction of the project, add details, make any revisions, and send final products.”
“Creating something new is developed with several drafts and options. It’s like putting together a puzzle, and eventually you fit the right pieces together.”
See Jennifer create the Two Roads Communications logo: