The name Two Roads Communications comes quite literally from the Robert Frost poem, “The Road Not Taken”. It also comes figuratively from a long journey.
I like to run. You think a lot when you run alone, which I often do. When I first began formulating the idea of starting my own communications business after 25 years as a journalist then communications director and freelance communications consultant, I was in a slump with my running. AND, I could not think of what I wanted to name my business. I needed those runs to help me clear my head. I thought maybe running in new places might give me the kick I needed to get my running game back and help me brainstorm.
So one afternoon, I ran down a new road near a local farm.