The name Two Roads Communications comes quite literally from the Robert Frost poem, “The Road Not Taken”. It also comes figuratively from a long journey.
I like to run. You think a lot when you run alone, which I often do. When I first began formulating the idea of starting my own communications business after 25 years as a journalist then communications director and freelance communications consultant, I was in a slump with my running. AND, I could not think of what I wanted to name my business. I needed those runs to help me clear my head. I thought maybe running in new places might give me the kick I needed to get my running game back and help me brainstorm.
So one afternoon, I ran down a new road near a local farm.
It was a quiet, winding road. I encountered two large Great Danes who ran along with me inside their fenced yard. I waved to a man sitting on his porch. My pace wasn’t bad and I thought I was on to something. I continued to find new roads to run. I ran on a newly opened trail on a farm turned public park.
I walked one Sunday morning down a beautiful path in a city I was visiting. The path encountered a stream where elevated steps allowed those on the path to walk right over the water.
Then one day, on a different trip, I ran another new road lined with palm trees, very different from my usual roads. While I was running, I was reminded of the Frost poem. I thought of my own journey down my career path. I was at a cross roads and I was choosing to go down a road “less traveled” in my life. I had been on a comfortable path where things were provided and now I was going to be taking a path that, for me, was lined with “leaves no step had trodden.”
It all came together for me as my two career paths diverged — my two roads. I started running down the road less traveled and it is making all the difference.