How we came to Two Roads

A new road, winding but paved.

The name Two Roads Communications comes quite literally from the Robert Frost poem, “The Road Not Taken”. It also comes figuratively from a long journey.

I like to run. You think a lot when you run alone, which I often do. When I first began formulating the idea of starting my own communications business after 25 years as a journalist then communications director and freelance communications consultant, I was in a slump with my running. AND, I could not think of what I wanted to name my business.  I needed those runs to help me clear my head.  I thought maybe running in new places might give me the kick I needed to get my running game back and help me brainstorm.

So one afternoon, I ran down a new road near a local farm.

Continue reading “How we came to Two Roads”

The launch

Two Roads Communications logo

I’d like to introduce myself to you. My name is Barbara Esteves-Moore, and I am chief executive officer and chief idea generator for Two Roads Communications. I have worked in journalism, communications and marketing for nearly 25 years. The seeds for my career were planted when I was young. If my mother were writing this post, she would tell you a story about how I used to pretend I was a news broadcaster. Standing in the bathroom, I would read the news into the mirror pretending it was my camera. A hair brush served as my microphone. That childhood play led to an interest in current events, history and writing. I earned my bachelor’s degree in mass communications with a minor in print journalism, studying at both Boston University and the University of New Orleans.

Of course, the communications field has changed dramatically during my career. The shift from print to web, from mass media to social media, and from traditional marketing studies to SEO have kept my career path interesting, challenging and fresh. As I began to write, edit and design for various mediums as a side project, the idea for Two Roads Communications began to form.

In 2017, the company was launched! It is based in College Grove, Tennessee, where I live with my husband, my daughter, my dog and two horses.