I have an idea!

What Do You Do With An Idea by Kobi Yamada

My friend Caroline is a librarian. I like librarians. You can talk books.

Plus, Caroline is also an Anglophile, so we can chat about dodgy things happening across the pond. She’s funny, too. And I like to sing, “Sweet Caroline,” to her.

But one of my favorite things about Caroline is she gave me an idea. Actually, it was a book she showed me about an idea, “What Do You Do With An Idea?” by Kobi Yamada.

I read the book and instantly connected to its message. Though presented as a child’s story, the book spoke straight to the heart of this adult. I love its illustrations by Mae Besom. Each depicts an idea as a living, breathing thing that grows and becomes more colorful in the process. Sketches of tan and gray slowly become infused with brighter yellows and blues, greens and eventually even reds as you turn the pages.

Yamada’s story takes readers through a familiar journey, a journey that begins with a small thought. The thought or idea continues to pop into your head and try as you may, you cannot stop thinking about it. I think we’ve all experienced this phenomenon. Yamada encourages the reader to gently reconsider ignoring that idea.

Continue reading “I have an idea!”

Caution: sign ahead

Communicating through pictures —  and, more specifically, signs — can be a powerful way to send a message.

My daughter commented the other day that on our rural street there are not many signs. No bent arrows indicating sharp curves ahead. No speed limit indicators. Nothing telling you to “keep right” or “yield.” There is, however, a sign with a picture of a cow. Below it is another sign that reads “loose gravel.”

Loose gravel and cows ahead

Clearly there could be cows ahead, and the road is covered with loose gravel instead of smooth pavement. I live on this road and it makes for interesting travel (and running), but I digress.

I’ve started to notice these types of signs popping up in more locations. Using just color and a simple black silhouette picture, the signs communicate a message. They also tell a story.

In my commute from country to city, two signs I pass tell the story of a journey. There is this:

Tractor warning

And then this, about 35 miles away:

Fore!

Continue reading “Caution: sign ahead”

The launch

Two Roads Communications logo

I’d like to introduce myself to you. My name is Barbara Esteves-Moore, and I am chief executive officer and chief idea generator for Two Roads Communications. I have worked in journalism, communications and marketing for nearly 25 years. The seeds for my career were planted when I was young. If my mother were writing this post, she would tell you a story about how I used to pretend I was a news broadcaster. Standing in the bathroom, I would read the news into the mirror pretending it was my camera. A hair brush served as my microphone. That childhood play led to an interest in current events, history and writing. I earned my bachelor’s degree in mass communications with a minor in print journalism, studying at both Boston University and the University of New Orleans.

Of course, the communications field has changed dramatically during my career. The shift from print to web, from mass media to social media, and from traditional marketing studies to SEO have kept my career path interesting, challenging and fresh. As I began to write, edit and design for various mediums as a side project, the idea for Two Roads Communications began to form.

In 2017, the company was launched! It is based in College Grove, Tennessee, where I live with my husband, my daughter, my dog and two horses.