News about Two Roads Communications and our clients:


Health Care in RetirementFree seminar on health care options for retirement at  Brentwood Library June 25

  • WHEN: Monday, June 25 from 10-11 a.m.
  • WHERE: The John P. Holt Brentwood Library, Meeting Room A, 8109 Concord Rd., Brentwood TN

Brentwood elder law and estate planning attorney Randy Ratliff and health care agent Ross Rainwater are joining forces to help individuals think about their health care options in retirement. This seminar is free and for all ages whether you are a senior, a retiree or just someone planning for your retirement someday.

The seminar will provide a general understanding of how Medicare and Medicaid work with a Medicare 101 overview, clear up some common misconceptions and discuss options for health care in retirement. Patricia Khalil of First Light Home Care will also speak about care options outside the nursing home.

Randy Ratliff is a Brentwood attorney practicing estate and elder law. He writes the monthly column Case Notes for the Brentwood Home Page. He recently teamed up with Ross Rainwater to write about the topic of healthcare in retirement.

Ross Rainwater is an agent and health care advisor with Health Markets. He provides consultations on Medicare, Medicaid and other health insurance options at no additional cost as a part of his services.

The seminar is open to the public; no reservations necessary. For more information, contact Randy Ratliff at or Barbara Esteves-Moore at

PROJECT/ALIVE pushes to raise $1.5 with #15byMay15 – this week’s MPS Awareness Day

NASHVILLE, TN — What if your child had a rare and fatal disease for which doctors thought they had developed a cure, but the cure sits in medical research limbo due to funding?

This is the real scenario facing the parents who have formed the non-profit foundation Project Alive. They are coalesced around the single goal of curing Hunter Syndrome, the rare and fatal disease afflicting their sons. They are pushing to raise the $1.5 million needed to test a drug developed by researchers who believe it will cure the disease. They are hoping this week’s May 15 MPS Awareness Day will give them a push toward that goal with their #15byMay15 campaign.

In addition, Project Alive President Melissa Hogan, whose son Case has Hunter Syndrome (MPS II), will be in Chicago this week speaking at the American Society of Gene and Cell Therapy 21st Annual Meeting. Melissa, a healthcare attorney, is an expert on Hunter Syndrome and has consulted on research designs for the disease around the world. May 15 is MPS Awareness Day. Finally, Project Alive is releasing the final mini-documentary in its series this week. The series documents the lives of Project Alive families living with Hunter Syndrome and fighting for a cure.

Watch the video here: or on Facebook at

The #15byMay15 campaign aims to move 100,000 people to each donate $15 to complete the funding of a clinical gene therapy trial at Nationwide Children’s Hospital in Columbus, Ohio. This grass-roots foundation has already raised $1.1 million to produce the drug to be used in the clinical trial for MPS II patients, and to support an investigational new drug (IND) application.

Affecting approximately 2,000 people worldwide, Hunter Syndrome is a rare, genetic condition resulting in the lack of the enzyme iduronate-2 sulfatase. Without that enzyme, cellular waste builds up throughout the body and causes progressive loss of physical, and in most cases, mental function. The clinical trial targets the most common, severe form of Hunter Syndrome, causing progressive neurological decline and a life

span in the early teens. In 2017, the first gene editing clinical trial ever performed, widely reported around the world, was in Hunter Syndrome, but targeted the less common, attenuated form of the disease.

Hogan and other Project Alive parents from Florida to California have worked closely with researchers to get to this point. They have an agreement with Nationwide Children’s Hospital (NCH) in Columbus, Ohio, to fund the production of gene vector for a Phase I/II clinical trial in patients affected by the disease and after beginning production, the drug will be ready in July 2018. The #15byMay15 campaign seeks the money to fund the next step as soon as the drug comes out of production.

“This is a critical step towards our goal to develop an effective gene therapy product to treat individuals with MPS II,” said Dr. Kim McBride, the clinical principal investigator of the project. “This project reflects two decades of collaborative efforts of Dr. Haiyan Fu at Nationwide Children’s Hospital and Dr. Joseph Muenzer at University of North Carolina at Chapel Hill.”

In 2013, Project Alive began working with Dr. Fu to see if her previous preclinical gene therapy research for a similar disease, Sanfilippo Syndrome (MPS III), could be developed in Hunter Syndrome. That call began a symbiotic relationship between a researcher who knew the science and parents most familiar with the disease, which accelerated the then ongoing collaborative research project of Drs. Fu and Muenzer.

“With the generous support from Project Alive and many other family foundations we have made pivotal progress since 2014,” said Dr. Fu. “This has led to significant advancement in our MPS II gene therapy research towards a clinical trial.”

Researchers have FDA approval for the investigational new drug (IND) application, which allows them to proceed with clinical trials as soon as they have the funding.

“Now we need the funding to catch up with the science and our mission,” said Hogan, will be in Chicago May 15 speaking at the American Society of Gene and Cell Therapy 21st Annual Meeting. A healthcare attorney and an expert on Hunter Syndrome, Hogan has consulted on research designs for the disease around the world. To support the clinical trial, Project Alive has been raising funds from public donations, grants and fundraisers across the United States.

Hogan and her husband, Chris, a national best-selling author and TV personality, have worked tirelessly to not only raise funds, but also raise awareness of the disease through interviews, speaking at conferences, meeting with drug companies and doctors. Other families around the country are doing the same. The Muedders in Charlotte, N.C., have developed a documentary series about Hunter Syndrome which introduces viewers to families fighting the disease. The Estevez family in Miami has rallied the South Florida community. Many Broward County public schools and private schools along with local businesses have hosted fundraising events to help Project Alive.

The #15byMay15 campaign aims to move 100,000 people to each donate $15 to complete the funding for the clinical gene therapy trial.

Project Alive families are available for interviews this week. To set up a time to speak to a family, please contact Barbara Esteves-Moore at 615-631-4383 or at

Franklin mom grows business from sole proprietor to five employees in one year

FRANKLIN – A year ago Franklin resident Amy Delaplain, a former corporate project manager, decided to turn in her multi-million-dollar, Fortune 100 projects for a new business aimed at helping others get their homes, and lives, back in order.

Today, she has grown that business — Project Organize 615 — from a part-time service to a full calendar of clients, five part-time employees and a full-time assistant. Project Organize 615 service offerings include: decluttering and organizing homes and offices, unpacking and setting up new homes, planning and managing projects and creating functional storage spaces.

“Getting organized – and staying organized – is an art,” said Delaplain, who happens to be an artist when it comes to organizing. “I have always loved managing projects and being organized so when I left my corporate job I saw an opportunity to blend my work and my passion.”

Our work with Project Organize 615 includes website development, logo and branding, SEO, blog editing, writing press releases and editoral copy, ad designs and more.

Delaplain started Project Organize 615 in the spring of 2017 with little more than an idea, a website and a good dose of tenacity.

“This area is growing so much, service-oriented businesses like mine are in high-demand, especially in a city where so many people are moving in and out in such great numbers,” Delaplain said. “I’ve been able to benefit from that growth in my business and provide clients with something that helps improve their lives.”

After more than 20 years of working for a CPA and consulting firm implementing enterprise systems and reengineering business processes, Amy knew how to set up a business positioned for growth.

She relied largely upon word-of-mouth referrals, online marketing and even neighborhood lunch-and-learn sessions to market her services.

“My talent for organizing is equal to my passion for helping others and playing a role in improving others’ lives. I believe this is what sets Project Organize 615 apart and attributes to my business growth. I am grateful I am able to combine my skills and passion and this shows through my work as a project manager and professional organizer.”

“My clients, who I am honored to call friends, appreciate how I tackle their projects with their end goal in mind, come with a great plan and how we get after it with some good ole’ fashion hard work. We are empathetic and without judgement. Our focus is on creating a functional and organized solution for each of our client’s unique spaces and lifestyles.”

“I am able to take what’s overwhelming to some and make it manageable, while sharing how to get and stay organized and having fun along the way. Clients also appreciate the communication, status updates and follow up I provide from initial contact through the end of the project. Many have shared this was a huge help in keeping them focused and on track.”

“I guess it makes me feel like I’m my own kind of super hero. I love meeting new people and working with them to understand how I can help. If I can minimize their

stress by lessening the workload or giving them a clutter free space so they can enjoy time doing more of what they love, everyone wins.”

In addition to working with clients, Amy writes a blog on her website offering advice on everything from staying organized when life gets busy to getting organized for healthy eating success.


Two Roads Communications is participating in the NCBWL Business Networking Expo April 18 in Nashville. Attendance is free and we are giving away a free press release writing and distribution to one attendee. Come learn about businesses owned by local Nashville residents, enjoy wine and appetizers and win a few prizes. More information is at




Sir Winston Churchill

Randolph Churchill, Sir Winston Churchill’s great grandson and president of the International Churchill Society, will speak at the first conference hosted by the Churchill Society of Tennessee in March. Registration is now open, and an early bird discount is being offered through Jan. 15, 2018.

The conference is March 23-24, 2018, and will be held in Nashville and Franklin, Tennessee. Early bird registration ends on Jan. 15, after which time the early registration discount ends but registration will continue. Registration is at

The local society formed in 2016 as a chapter of the international society which promotes the legacy of Sir Winston Churchill, Britain’s prime minister during World War II. Churchill Society of Tennessee president, Dr. John Mather, said the society members “enjoy convivial conversation while gaining a greater appreciation for THE MAN of the 20th Century.” The conference is a chance to explore the man and his words, interests and life.

Churchill’s great grandson is the featured speaker and will kick-off the Schermerhorn Symphony Hall Friday evening concert of the Nashville Symphony Orchestra. He will be reading two of Sir Winston Churchill’s speeches to the accompaniment of a string quartet with music composed by Belmont’s Don Cusic.

As it is Music City, many conference sessions are devoted to the various aspects of Sir Winston Churchill’s great appreciation for all kinds of music. Nashville Symphony Conductor Giancarlo Guerrero will be delivering the keynote address: “Churchill Did Not Have a Tin Ear” on Friday morning. Sessions will continue throughout the day at the Schermerhorn. Saturday, the conferences moves to Franklin, where the local chapter was founded, for a review of Churchill’s insights into the Civil War in the US, including a focus on the Battle of Franklin in 1865.

Other speakers include Belmont University Curb Professor of Music Industry History Don Cusic, local educator and Holocaust lecturer Inge Smith, Rutgers Professor Dr. Warren Kimball, local historian Thomas Cartwright, “Never Give In: The Extraordinary Character of Winston Churchill” author Stephen Mansfield, “Winston & Jack, The Churchill Brothers,” author Celia Lee, and writer Lee Pollack.

More information on the full program of activities, registration and the hotel (including early bird info) can be found at

For other immediate additional information, contact: John H. Mather, MD, FACPE, President CSOT-ICS You may also contact marketing and public relations consultant Barbara Esteves-Moore with Two Roads Communications at or 615-631-4383 with any questions.

Gary Aldridge, owner of Deep Bench CFO
Gary Aldridge, owner of Deep Bench CFO

Deep Bench CFO offers Nashville business community a new approach to the C-Suite

Nearly every business needs a chief financial officer. But every business does not need a full-time CFO, nor can every business afford one. Gary Aldridge brings an alternative option to those organizations as he launches Deep Bench CFO in Nashville.

Gary served in CFO and senior financial positions for 25 years. The companies he served ranged from start-ups to companies earning more than $100 million in revenue in the telecommunications, hospitality, manufacturing, health care, distribution, and nonprofit fields. This hands-on experience led him to create his company, Deep Bench CFO. His goal is to help more businesses increase cash flow, solve management and operational inefficiencies, in other words, to “build business value.”

Every successful business, like a successful team, needs a deep bench of talented professionals to help maximize the value of the business.
“The CFO impacts every dollar that comes in and goes out of a business. The CFO is like a rudder on a ship,” Gary said. “Without a rudder, you may go fast but you don’t know where you’re going. A CFO keeps you on course financially.”

Deep Bench CFO offers three branches of service, including accounting, CFO services, and exit planning. CFO services aim to maximize a company’s value by setting up systems for accounting and budgeting, financial planning and improving inefficiencies.

One inefficiency improved through Deep Bench CFO is the wasted time and extra expenses of having a full-time CFO in organizations that don’t need one full time. The Deep Bench CFO model offers company services only when they need it. Deep Bench saves companies from paying costly benefits, full-time salaries, vacation time, hiring expenses, and training. Many companies outsource attorneys and information technology specialists. Deep Bench adds accounting and CFO services to that list of optional outsourcing for local businesses.

“A full-time CFO with benefits can cost even a small company $150,000 a year or more,” Aldridge said. “For larger companies, that can exceed $200,000 a year and up.” We provide these services at a significantly lower cost, thus saving a business money, while still receiving experienced professional service.

“I first started developing this concept about 15 years ago when I was working with a small business that earned about $16 million in revenue annually. I thought, ‘I can manage several of these, reduce client costs, and provide excellent service.’”

Aldridge developed the idea over time while continuing to work as a CFO before launching his own firm this year. He adds a third tier to Deep Bench’s services with his expertise in exit planning for business owners. He has developed a three-part approach for business owners to help them launch a business, grow a business, and then exit that business.

“Ten trillion dollars will change hands over the next 10 years as Baby Boomers exit the work field and sell or leave their businesses,” Aldridge said. “I can help plan for that exit. I really focus on building value for a business.”

Gary Aldridge holds a bachelor’s in banking and finance from the University of Mississippi (1982) and a master of business administration in accounting from the University of Alabama (1997). He is a Certified Public Accountant, and Certified Valuation Analyst.


BLDR was recently featured on the ProductCamp 2017 podcast. Jackson Lefler talked about his new game and his Kickstarter campaign. Listen here.

Visit the BLDR Kickstarter campaign here.