News about Two Roads Communications and our clients:

Two Roads Communications is participating in the NCBWL Business Networking Expo April 18 in Nashville. Attendance is free and we are giving away a free press release writing and distribution to one attendee. Come learn about businesses owned by local Nashville residents, enjoy wine and appetizers and win a few prizes. More information is at




Sir Winston Churchill

Randolph Churchill, Sir Winston Churchill’s great grandson and president of the International Churchill Society, will speak at the first conference hosted by the Churchill Society of Tennessee in March. Registration is now open, and an early bird discount is being offered through Jan. 15, 2018.

The conference is March 23-24, 2018, and will be held in Nashville and Franklin, Tennessee. Early bird registration ends on Jan. 15, after which time the early registration discount ends but registration will continue. Registration is at

The local society formed in 2016 as a chapter of the international society which promotes the legacy of Sir Winston Churchill, Britain’s prime minister during World War II. Churchill Society of Tennessee president, Dr. John Mather, said the society members “enjoy convivial conversation while gaining a greater appreciation for THE MAN of the 20th Century.” The conference is a chance to explore the man and his words, interests and life.

Churchill’s great grandson is the featured speaker and will kick-off the Schermerhorn Symphony Hall Friday evening concert of the Nashville Symphony Orchestra. He will be reading two of Sir Winston Churchill’s speeches to the accompaniment of a string quartet with music composed by Belmont’s Don Cusic.

As it is Music City, many conference sessions are devoted to the various aspects of Sir Winston Churchill’s great appreciation for all kinds of music. Nashville Symphony Conductor Giancarlo Guerrero will be delivering the keynote address: “Churchill Did Not Have a Tin Ear” on Friday morning. Sessions will continue throughout the day at the Schermerhorn. Saturday, the conferences moves to Franklin, where the local chapter was founded, for a review of Churchill’s insights into the Civil War in the US, including a focus on the Battle of Franklin in 1865.

Other speakers include Belmont University Curb Professor of Music Industry History Don Cusic, local educator and Holocaust lecturer Inge Smith, Rutgers Professor Dr. Warren Kimball, local historian Thomas Cartwright, “Never Give In: The Extraordinary Character of Winston Churchill” author Stephen Mansfield, “Winston & Jack, The Churchill Brothers,” author Celia Lee, and writer Lee Pollack.

More information on the full program of activities, registration and the hotel (including early bird info) can be found at

For other immediate additional information, contact: John H. Mather, MD, FACPE, President CSOT-ICS You may also contact marketing and public relations consultant Barbara Esteves-Moore with Two Roads Communications at or 615-631-4383 with any questions.

Gary Aldridge, owner of Deep Bench CFO
Gary Aldridge, owner of Deep Bench CFO

Deep Bench CFO offers Nashville business community a new approach to the C-Suite

Nearly every business needs a chief financial officer. But every business does not need a full-time CFO, nor can every business afford one. Gary Aldridge brings an alternative option to those organizations as he launches Deep Bench CFO in Nashville.

Gary served in CFO and senior financial positions for 25 years. The companies he served ranged from start-ups to companies earning more than $100 million in revenue in the telecommunications, hospitality, manufacturing, health care, distribution, and nonprofit fields. This hands-on experience led him to create his company, Deep Bench CFO. His goal is to help more businesses increase cash flow, solve management and operational inefficiencies, in other words, to “build business value.”

Every successful business, like a successful team, needs a deep bench of talented professionals to help maximize the value of the business.
“The CFO impacts every dollar that comes in and goes out of a business. The CFO is like a rudder on a ship,” Gary said. “Without a rudder, you may go fast but you don’t know where you’re going. A CFO keeps you on course financially.”

Deep Bench CFO offers three branches of service, including accounting, CFO services, and exit planning. CFO services aim to maximize a company’s value by setting up systems for accounting and budgeting, financial planning and improving inefficiencies.

One inefficiency improved through Deep Bench CFO is the wasted time and extra expenses of having a full-time CFO in organizations that don’t need one full time. The Deep Bench CFO model offers company services only when they need it. Deep Bench saves companies from paying costly benefits, full-time salaries, vacation time, hiring expenses, and training. Many companies outsource attorneys and information technology specialists. Deep Bench adds accounting and CFO services to that list of optional outsourcing for local businesses.

“A full-time CFO with benefits can cost even a small company $150,000 a year or more,” Aldridge said. “For larger companies, that can exceed $200,000 a year and up.” We provide these services at a significantly lower cost, thus saving a business money, while still receiving experienced professional service.

“I first started developing this concept about 15 years ago when I was working with a small business that earned about $16 million in revenue annually. I thought, ‘I can manage several of these, reduce client costs, and provide excellent service.’”

Aldridge developed the idea over time while continuing to work as a CFO before launching his own firm this year. He adds a third tier to Deep Bench’s services with his expertise in exit planning for business owners. He has developed a three-part approach for business owners to help them launch a business, grow a business, and then exit that business.

“Ten trillion dollars will change hands over the next 10 years as Baby Boomers exit the work field and sell or leave their businesses,” Aldridge said. “I can help plan for that exit. I really focus on building value for a business.”

Gary Aldridge holds a bachelor’s in banking and finance from the University of Mississippi (1982) and a master of business administration in accounting from the University of Alabama (1997). He is a Certified Public Accountant, and Certified Valuation Analyst.


BLDR was recently featured on the ProductCamp 2017 podcast. Jackson Lefler talked about his new game and his Kickstarter campaign. Listen here.

Visit the BLDR Kickstarter campaign here.