How we came to Two Roads

The name Two Roads Communications comes quite literally from the Robert Frost poem, “The Road Not Taken”. It also comes figuratively from a long journey.

I like to run. You think a lot when you run alone, which I often do. When I first began formulating the idea of starting my own communications business after 25 years as a journalist then communications director and freelance communications consultant, I was in a slump with my running. AND, I could not think of what I wanted to name my business.  I needed those runs to help me clear my head.  I thought maybe running in new places might give me the kick I needed to get my running game back and help me brainstorm.

So one afternoon, I ran down a new road near a local farm.

It was a quiet, winding road. I encountered two large Great Danes who ran along with me inside their fenced yard. I waved to a man sitting on his porch. My pace wasn’t bad and I thought I was on to something.  I continued to find new roads to run. I ran on a newly opened trail on a farm turned public park.

A new trail on an old farm.
A new trail on an old farm.

I walked one Sunday morning down a beautiful path in a city I was visiting. The path encountered a stream where elevated steps allowed those on the path to walk right over the water.

The concrete steps crossing the creek.
The concrete steps crossing the creek.

Then one day, on a different trip, I ran another new road lined with palm trees, very different from my usual roads. While I was running, I was reminded of the Frost poem. I thought of my own journey down my career path. I was at a cross roads and I was choosing to go down a road “less traveled” in my life. I had been on a comfortable path where things were provided and now I was going to be taking a path that, for me, was lined with “leaves no step had trodden.”

The paved trail in Ocala, Florida.
The paved trail in Ocala, Florida.

It all came together for me as my two career paths diverged — my two roads. I started running down the road less traveled and it is making all the difference.

2 Replies to “How we came to Two Roads”

Leave a Reply

Your email address will not be published. Required fields are marked *