Synergy, design and letting it all come together

Logo created by Two Roads Communications

Two Roads Communications completed a project with Woodward Homes, putting together their website and designing a logo for their growing business. I was excited about the opportunity to work on this project because it meant I would be looking through photos of beautiful homes and working with a vibrant young couple building their business while also building their family.

As I always do, I met with the owners first to talk about what they wanted to include in their website functionally and then what they wanted out of their website in terms of telling their brand story. We went through a branding questionnaire I do with all my clients and got to uncover the story of why they began their business — because it combined the best of both of the husband and wife team’s professional talents while it also gave them the flexibility they needed as young parents.

We were able to document their story and how they came to this spot in their road on their “Our Story” page:

“Woodward Homes is a family business in every sense of the word. Founded by husband and wife team, Mike and Elizabeth Jakubowski, the business grew out of their areas of expertise in high-end residential construction and design. They have a combined 26 years of experience working on projects from small kitchen remodels to multi-million dollar homes. Mike started taking construction classes in high school and loved the creativity of working with his hands. He was instantly hooked and has worked in construction ever since. After growing up watching her parents design and build their own home, Elizabeth realized her love of residential design. And it is in each other that Elizabeth and Mike were able to develop their passion in home design even further. They work in concert with one another providing a seamless range of services. They also love to include their little guy for meetings and some home visits, truly rounding out the family feel of working with Woodward Homes. 

After living in Charleston, SC for 14 years, Mike and Elizabeth moved to Nashville in 2016. They were drawn to Nashville by its economy, vitality and creative culture. Once in Middle Tennessee, the family grew with the addition of their son. A few months before his birth in 2017, they expanded their family to also include Woodward Homes.”

It reminded me so much of working for The Tennessean early in my career, where my husband also worked. We were also fortunate enough to be given the flexibility we needed to start a family and keep our careers going. I am so excited for Mike and Elizabeth as they begin their journey.

What did you read in 2017?

Hiking Through by Paul Stutzman

As the year ends, I always stop and read the lists of best books. I see if I’ve read any of them and take note of those books I have not read or even heard of yet. I try to always have a book going. I find reading calming. It is both an escape and an enrichment exercise. This year I enjoyed some great new books, some old books and some completely different genres.

What is interesting to me about what I’ve been reading lately is that only about half the books I read are ones I’ve selected. I’m in a book club and so I read the selection of the month. That has stretched me in ways no book choices of my own could have. I’ve read books I would have never picked up and I’ve loved them. I’ve read genres I would not normally be attracted to and I’ve grown as a reader.

I’m always looking for new ideas, so let me know what you’ve read and liked this year (or what you didn’t like and I should steer clear of).

Here is my list of what I enjoyed reading in 2017:

Hiking Through by Paul Stutzman

I just recently finished this book and that could be a factor in why I’m talking about it first. But I also really enjoyed it. The book is Paul Stutzman’s account of the months he spent hiking the Appalachian Trail a year after his wife died. I was given the book by a friend who read the book and ended up meeting the author.  It was the right way for me to end my own year’s journey by tagging along on someone else’s trip.

When I started reading the book, I was not sure if I would like the spiritual aspects of the book because I tend to shy away from that in my casual reading. But I didn’t mind his stories about conversations with God and his accounts of growing closer to God while he was on the trail. I’ve always felt closest to God in nature and so I related easily to his message. I also decided that I would read this book one chapter a day so as to sort of “hike” with Stutzman each morning before I started my day.  I started to look forward to reading Stutzman’s account of his day on the trail before I got out of bed each morning. I felt transported. I also felt like dropping everything and heading to the Appalachian Trail on more than one occassion while reading the book.

Stutzman details each day similarly. He writes about where he slept, how many miles he hiked, the terrain, the surroundings, the weather,  the flowers he ate, etc., but I didn’t get tired of reading these accounts. I found the repetition comforting and the story kept me engaged and reading. I was sorry Stutzman finished the trail and I finished the book because I lost my morning hike through the pages. He’s also written a book about hiking the Camino de Santiago in Spain. That hike is on my bucket list, so I’ve got Stuck in the Weeds, Stutzman’s account of that journey and time on the Mississippi River, on my list to read in 2018.

Finally, I just wanted to share a little story. I read a short devotion each morning and have being doing that for a couple of years. So when I was reading Hiking Through each morning, I read my devotion first, then a chapter in the book. On Dec. 20, my devotion in the monthly reader I use called Living Faith was titled, “All Shall Be Well.” I finished the devotion and picked up Hiking Through to read the next chapter about Stutzman finally reaching Maine (he began his hike in Georgia 2,200 miles from it’s ending point in Maine). As I read the last sentence of the chapter, I saw the last three words, “all was well.” Maybe somebody was trying to tell me something? Or maybe it was just a happy coincidence, but it added to how much I enjoyed this read.

Three books I read this year that I’ve already written about:

  • Being Mortal by Atul Gawande – This is a book I would have not found on my own. It was a book club selection and I did judge this book too early thinking I was not going to get through it because it was written by a doctor about end-of-life issues. Boy was I wrong. I loved this book and have recommended it repeatedly since I finished it. I wrote about it in another blog along with Option B by Sheryl Sandberg. Read more here.
  • What do you do with an idea? by Kobi Yamada, illustrated by Mae Besom – This is a children’s story book that I’ve written an entire blog about, too. I continue to give it as a gift to both children and adults. Read my blog on the book and take five minutes to read this story book if you haven’t already. It could spark a little fire inside you like it did for me.

Back to the other books I enjoyed this year. One is Hillbilly Elegy by JD Vance. My book club read this book in March 2017 and the timing was perfect. A few months into the new presidential administration it was fascinating to read JD Vance’s account of his life and his explanation of why there is such a deep division in this country. I believe Vance finished the book well before the election but it is so interesting to read now, in today’s political atmosphere. Having said that, the book is not about politics. It is about JD Vance’s life growing up poor in Middletown, Ohio, and the Appalachian town of Jackson, Kentucky.  The subtitle, “A Memoir of a Family and Culture in Crisis” sheds more light on the real meat of the story.

This year I finally read Handmaid’s Tale by Margaret Atwood. It was published when I was in high school but finally made it to my bedside table this year. And it scared the **** out of me. If you have not read this novel, it is worth your time. So much has been written about it I am not sure what else to say about Atwood’s book. Read it before you watch the new TV series. The books are always better.

This year I read my first graphic novel, March, Book 3 by John Lewis and Andrew Aydin, illustrated by Nate Powell. The book is about the civil rights struggle in the 1960s. I did not read comic books when I was young and it took me a few pages to figure out even how to read a graphic novel. Once I figured it out, though, I found it a statisfying way to read a story. I am hoping my teenager reads this one in 2018.

I love to read fiction based on historical events. This year that book for me was Women in the Castle by Jessica Shattuck. What I loved about this story is the perspective. I’ve read many fiction books set in World War II (I think my all-time favorite is All the Light We Cannot See, which I read in 2016) but this was the first one I’ve read from the perspective of German citizens living through a war they did not support either privately or as a part of the resistance. I found a few of the characters unsympathetic but I enjoyed the view other characters gave me through the story.

After listing to an NPR interview with Jay-Z, I decided to read Decoded, his book about hip-hop, his life and his music. I don’t love hip-hop and usually can only take one or two songs before  I asked my daugther to change the channel or switch the song. Jay-Z’s book gave me a little more appreciation for the genre. I still don’t listen to hip-hop but I can appreciate the music and the stories being told much more now.

One of the things I love about reading is talking about books and sharing books with others. Just the other night I was meeting with a friend and client. Like so many other conversations, we ended up talking about the books we are reading. I jotted down the name of three books she recommended and she was scribbling down some of the titles I shared.

Reading is solitary and personal. But it is also universal and unifying. I’m workign on my list of books to read for 2018. The first one on my list is Finish, Give Yourself the Gift of Done by Jon Acuff. I saw him speak earlier this month and thought this would be a good way to start the new year.

My daughter will begin a new semester course this month on military literature. The first book in the course guide is Band of Brothers by Stephen Ambrose. I was lucky enough to take a class with Stephen Ambrose when I was a student at the University of New Orleans. He taught a large WWII lecture class maybe every third semester. I had read the book, Rise to Globalism, as a part of a history class my senior year in high school. Three years later when I was scheduling classes, I saw his name and scrambled to get into the class. It was, hands down, the best class I took in all of college and since. I can’t even begin to tell you how excited I am that my daughter is reading one of his books now.

I’ve read Pegasus Bridge, Panzer Commander and Eisenhower, so I’m planning to grab Band of Brothers as soon as she is finished with it.

Here’s to many more good reads in 2018.

No words necessary, just hope and possibility

Achilles Nashville's first race in 2014.

EDITOR’S NOTE: This blog was originally published Wednesday, May 14, 2014 on the Overbrook School Blog. It was written when I was serving as director of communications for Overbrook School and campus host facilitator for the first Achilles Hope & Possibility race in Nashville.  The race continues this weekend, Oct. 21, 2017, on The Dominican Campus. Join me there again this year. 

St. Francis of Assisi said, “Preach the Gospel at all times. If necessary, use words.” For those involved with Achilles International Nashville Hope and Possibility race, words were not necessary. The gospel was living, breathing and, in hundreds of cases, running a five miler.

Melanie Yappen was one of the original founders of the Achilles International Nashville chapter, an organization that pairs able-bodied athletes with disabled athletes for weekly runs and road races, and the first race thre years ago. Mrs. Yappen said nearly 700 runners ran the first race with 10% being disabled. The disabled runners ranged from blind runners to amputees. Some completed the race in wheel chairs and on hand-pedal bikes while still others were pushed.

“It was truly an inspirational celebration of running by athletes of all abilities,” said Mrs. Yappen, that first year as she stood at the finish line cheering on all athletes and giving out as many hugs and high-fives as she did medals. “We hope on a broader scope that our community-unifying event will paint a brighter horizon for healthier lifestyles for people with disabilities and an increased acceptance of people with disabilities.”

Continue reading “No words necessary, just hope and possibility”

Far is near

Welcome to America

Maybe a year and a half ago my daughter came to the dinner table one night and asked, “How much does it cost to send candy to the Netherlands?”

“What? Why do you ask?” we responded.

“I want to send some candy to the Netherlands,” she replied nonchalantly.

“To who?”

“To my friend. She is sending me some candy from the Netherlands and I’m sending her candy from America.”

Whoa. Wait. What?

“Did you give someone from the internet our address?”

Continue reading “Far is near”

Fabric, lace and art

My grandparents walking through the University of Texas campus during college in the 1940s.

As much as I enjoy reading, gardening, being outdoors and the work of writing and marketing, I also enjoy fashion. Or, I should say, I enjoy observing fashion. I love the history of fashion and the artistry behind its creation. Often, you can instantly date a photo just from the clothes people are wearing. This is true not only of historic photos but family photos as well. Case in point, photos of my family when I was a young child are so clearly from the 1970’s.

My family when I was roughly a year old.
The rose dress
My sister’s First Communion photograph and a dress I adored, my rose dress.
Purple flower girls in front of paneling.
Maybe it is actually the paneling that gives the date of this photo away.

Two of my great-grandmothers and my grandmother were seamstresses, if not by profession, by hobby and passion. My grandmother sewed many of her own clothes, especially when she was young. Some of the photographs I have of her as a young college student and young married mother would be right at home in Vogue magazine. She had an artistic gift; her medium was fabric.

Continue reading “Fabric, lace and art”